For the past 18 years, the Pinkie Fest has united partygoers looking for a good time and a positive atmosphere. The fest has grown into a heavy hitting event that supports local talent and this year’s edition has concocted the perfect feel-good hangover cure by inviting partygoers to party for a purpose and support the Johannesburg Cochlear Implant Centre on 25 August at the GoG Lifestyle Park in Krugersdorp.
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“As music lovers, we appreciate a good beat and the euphoria of being united through sound, but many South Africans don’t have that luxury, which is why we have selected the Johannesburg Cochlear Implant Centre as our charity beneficiary this year in hopes to make a difference,” said Pinkie Fest event organiser, Donavan Nicholls.
Founded in 2009, The Johannesburg Cochlear Implant Centre has performed over 500 cochlear implants with limited funding and no government support.
“In South Africa alone about 7,5 per cent of schoolchildren suffer from varying degrees of hearing loss. Many of these children are unable to get the treatment they deserve because their parents often face financial obstacles,” said Yvonne Penfold, an audiologist at the Johannesburg Cochlear Implant Centre.
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To raise funds to purchase at least one cochlear implant to change a child’s life, The Pinkie Fest has teamed up with donation-based crowdfunding platform, BackaBuddy to raise R200 000 needed for the device. Funds generated by the campaign will be managed directly by JCIC.
The JCIC, has picked out their pink outfits and are looking forward to attending this year’s Pinkie Fest to raise much-needed awareness for their cause.
“Being part of the Pinkie Fest is a huge honour, we are excited to be able to tell everyone how cochlear implants have changed so many lives. We often take for granted what it means to hear and how this impacts every aspect of our daily lives. We really hope the public will support our BackaBuddy campaign so we can continue the work we do,” said Penfold.
Nicholls said he believed that there is no better way to party than for a purpose and was proud to use The Pinkie Fest as a platform to create awareness for a worthy cause.
Donate to the Pinkie Fest’s BackaBuddy campaign here
