Top SA bartenders vie for R650 000 prize in global competition
JOBURG – Tahona Society’s Collective Spirit Project calls on sustainable projects from local bartenders.
The Tahona Society, the world’s largest tequila education platform, has vouched to stay committed to supporting sustainability in bars and bartending communities through the Collective Spirit Project – a new approach to competitions and sustainability.
Launched on 6 August at The Living Room in Maboneng, the competition challenges bartenders from around the world to come up with an idea, big or small, that will benefit bar staff, customers, the community and the environment through better sustainable bar practices.
“It’s not just about winning money. It’s about the ‘collective’ – making better, more sustainable bar culture together,” said Chris Meissner, South African brand ambassador for Altos at Pernod Ricard.
Spearheaded by Altos Tequila, participants from South Africa, Japan, Poland, Italy, the UK, and Mexico stand a chance to win R650 000 in funding, training, publicity and marketing support to roll out their sustainable project across the world.
World-renowned bartender and international brand ambassador, Simon Kirstenfege said the competition will improve the whole hospitality scene by making it sustainable in its contribution to the environment.
“I’m pretty sure some of the local bartenders will compete on the global stage,” Kirstenfege said.
Top bartenders from across the country flew to the launch event to talk about some of the sustainability projects they have undertaken.
Cassandra Eichhoff said she has introduced to the Tahona Society three years ago when she entered two competitions and that she wanted to use the platform to open the doors for other women in the industry – recognised for their skills and contribution.
“It’s an amazing time for girls to grow and do something in the industry,” Eichhoff said.
The final stage of the competition will see 10 finalists from around the world whose winning concept needs to be based on bartender welfare, social engagement, upcycling and recycling, resources and the environment.
Justin Shaw said sustainability is not just an act but a lifestyle and an idea that becomes a mindset.
“You can see an opportunity to be sustainable at every avenue,” Shaw said.
