Offlimit Communications breaks barriers yet again with McDonalds National Breakfast Day
More than 126 000 McDonalds breakfasts sold to commemorate National Breakfast Day.
McDonald’s recently celebrated their iconic National Breakfast Day, where customers could enjoy the world-renowned Egg McMuffin and a small filter coffee for only R10.
The brand, which is synonymous with making mornings a little easier with a handheld breakfast, introduced breakfasts to their menu back in 2009.
On 4 April, 253 stores nationwide shared their ‘Little Moments of Lovin’ with 500 consumers per store – making it a whopping 126 500 breakfasts going out in one morning to hungry patrons across South Africa.
One of the National Breakfast Day events took place at the Parktown McDonald’s branch. DJ Fresh and radio personality Somizi were broadcasting live from the McDonald’s.
Read Breakfast a day goes a long way
This mammoth task was seamlessly executed by the brand’s longtime partner agency, Offlimit Communications (OLC).
Delivering memorable experiences is not new to the brand, that has consistently and fearlessly delivered world-class experiential campaigns for a bellyful of international and local brands across the board. What sets them apart is their relentless pursuit of bringing unimaginable ideas to life, making them leaders in the consumer experience arena.
“We believe in having the best minds come together to imagine, challenge each other and break barriers in execution within the world of activations. This simply can’t be done without an airtight cohesion within the team. At OLC one of our focused strategies has been to build a very talented, agile and solution driven team,” said OLC communications managing director Jerome Cohen.
