Go dynamic, go digital

Digital marketing is constantly evolving and changes on a daily basis.

According to Craig Munitz, a dynamic and driven entrepreneur from Linksfield, companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry.

Munitz is the managing director of CBR Marketing Solutions, a company he established with brothers Ben and Rowan Swartz in 2011.
He said that waiting for something new to happen in digital marketing is a bit like waiting for the next cellphone to be released, however, there will always be a newer and possibly better cellphone about to take the market by storm.

“The fact is that companies can no longer afford to say they are still transitioning from traditional to digital marketing, because the two are now encompassed in one, and customers expect their chosen brands to have a digital marketing presence that they can interact with.”

Munitz added that, ideally, companies should have the ability to engage with their consumers and be flexible. “They need to spend more time developing and implementing their business and marketing strategies to ensure they make the right decisions for online success for their company, and to make sure that all capabilities are in place to effectively achieve their strategic goals.”

The 42-year-old Munitz said digital marketing is not an unfathomable mystery. “It’s dynamic and customer-centric and it’s changing and reshaping itself according to the expectations and demands of its users, all while offering companies an exciting platform for a wealth of communication opportunities with the very people they want to reach.”