Singers and talent agencies are coming together to speak out about child abuse.
Childline in association with recording artist, Armand Joubert, as well as Talent-Etc Artist Management, Follicle Hair Atelier, Fire Cherry Creative Branding and Photo Elements officially launched their new Tears in a Bottle campaign and song on 6 September, in line with the official welcome of spring.
The campaign song, Tears in a Bottle, produced and performed by Joubert, also features Talent-Etc children division’s Tylo Venter to create awareness against child abuse.
The main focus during this spring campaign is for children to break the silence and focus on their beauty regardless of their circumstances. Music is a powerful medium and campaigners firmly believe that to get a message across to other children, they must focus on the marketing term ‘kids listen to kids’.
“In the business of today, where husbands and wives do not spend quality time anymore, parents don’t have time for their children,” said Joubert.
“With that in mind and the hurt that children experience because of absent parents, I was inspired to write this song. With Tears in a Bottle, I wanted to reach out to children, parents and families, [so they] realise that they are not the victims. No matter what happened to you as a child, you can do and become anything you want. Only you determine where you want to be in life. You are brave and destined for greatness and forgiveness will set you free.”
All campaigning associations believe that there is hope and that every child deserves a happy home.
“It is an honour to be working with Childline during this campaign, a campaign that will change lives,” said Jennis Williamson, managing director of Talent-Etc Artist Management.
To find out more about the campaign, watch this clip
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