Pretty Things for Little Things campaign kicks off
JOBURG – Senior citizens are encouraged to put their creative talent to work by making clothes and toys for children in disadvantaged communities.
The Shoprite Group, in conjunction with community-based non-profit organisation Age-in-Action, is once again sponsoring the Pretty Things for Little Things campaign.
Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial status, race or religion are deserving of things which can help give them a happier and more fulfilling life.
Run as a national competition, entrants are challenged to use their natural talent to warm a child’s heart, while simultaneously standing a chance to win generous prizes for themselves. As part of the campaign, senior citizens are encouraged to put their creativity to work by making clothes and toys for children in disadvantaged communities.
Items can be made from any material, as long as they are practical, durable and safe. There are four categories into which items can be entered, namely: Soft toys, blankets, clothing or other which includes articles made from materials such as wood, tin or wire.
Submissions opened on 1 June and will close on 31 August.
More than 160 000 items have already been collected and distributed to children across South Africa since Pretty Things for Little Things was first launched in 2003, a tradition this year’s campaign will be looking to complement.
Although the initiative is open to everyone, only senior citizens 60 years or older are eligible for prizes. Every item made is valuable as it will be given to a child who may have never had a toy, blanket or item of clothing before.
Items can be entered at any Shoprite or Checkers store in South Africa or at any of the Age-in-Action regional offices.
Ingrid Cupido, CEO of Age-in-Action said senior citizens, often referred to as the ‘forgotten generation’ face isolation and depression. “Pretty Things for Little Things is the only campaign of its kind which acknowledges senior citizens by giving them purpose, even if it is for a short while. They look forward to this time of the year because they know they will be making something which will bring joy to a child out there.”
Details: www.age-in-action.co.za
