Coca Cola and Red, an organisation founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS, have devised a campaign for World Aids Day called #ShareTheSound that aims to decrease mother-to-child HIV transmission and eventually eradicate this form of HIV contraction.
The campaign will feature an array of top artists as they debut new music and offer exclusive experiences encouraging people to come together, to share, and most importantly to give. Funds raised from the campaign will go to the Global Fund to fight Aids, Tuberculosis and Malaria to finance projects which provide HIV prevention, testing, counselling, treatment and care services.
“One of the primary goals behind the movement of this campaign is to use the power of music to rally millennials (the generation following Generation X) in realising that an Aids-free generation is within reach,” said Emmanuel Seuge, Vice President, Global Alliances & Ventures, The Coca-Cola Company. “We are grateful to all of the artists who are joining us in this remarkable effort.”
Coca-Cola® and (Red) have partnered with Omaze, a leading fundraising platform that specialises in offering the chance to win once-in-a-lifetime experiences that require fans to make a donation to secure a chance of winning.
www.youtube.com/watch?v=foc0WiujVKk
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