Magnum Joburg gives you the chance to customise your own Magnum ice cream and share the glamour of a quarter century of pleasure.
The opening event featured fashion shows, jewellery displays and was hosted by the country’s hottest celebrities.
The Magnum Pleasure concept store has been featured in major cities all over the world and will stay open in Rosebank until 24 December.
Magnum Joburg gives pleasure seekers the chance to celebrate their favourite ice cream by customising it with their choice of a decadent chocolate dip, and nearly 20 toppings from mint crunch,chilli flakes, rose petals and honeycomb.
The Make My Magnum experience costs R40, which includes your choice of three premium toppings.
The store opens until 8pm every day, and until 5pm on Sundays.
You can also follow @MagnumSA on Twitter and share the love via #MakeMyMagnumSA.
Details: pleasure.mymagnum.co.za.