Master Class on Nation Brand launched
HOUGHTON – The countries’ official marketing agency, Brand South Africa is setting the tone for how the nation is positioned.
In partnership with the Marketing Association of South Africa (MASA), the Institute of Marketing Management (IMM) and Vega School, Brand SA launched a South African first in nation brand studies – a Master Class on Nation Brand.
Brand SA CEO Miller Matola said, “The Master Class is aimed at developing a more formal framework to train and equip marketers and communicators, from the public as well as the private sector, with the necessary skills to profile the unique features of the South Africa Nation Brand.”
The Nation Brand Master Class has been designed to take already existing training to a new level. A structured approach to impart knowledge and empower other marketers when profiling the nation brand.
The Nation Brand Master Class modules were developed by Brand South Africa, MASA, and IMM.
Modules include Marketing Principles and Nation Brand; Introduction to Nation Brand; Country Positioning and National Identity; Image, Reputation and Competitiveness and Nation Brand Performance Measures.
A pilot programme in the Nation Brand Master Class was rolled out to 50 Vega and select IMM final year pupils. The training will, in due course, also be offered to trade, investment and tourism marketers and communicators nationally.
