The resurgence of Rosebank
“Following its inclusion in the Gautrain route and a surge in infrastructure upgrades in the area, Rosebank has undergone a total metamorphosis in recent times."
This according to Pam Golding Properties (PGP) Hyde Park developments manager, Peet Strauss.
Strauss believes the area is a favourite among Johannesburg residents because of its vibrant commercial and entertainment hub, and it is becoming one of Johannesburg’s fastest growing development nodes.
Strauss noted that the growing demand in and around Rosebank can largely be attributed to the changed image of the area.
“With corporates such as Standard Bank increasingly investing in the precinct, and upgrades to landmarks such as the Rosebank Mall, The Zone and Netcare Rosebank Hospital, perceptions have changed radically. So much so, that Rosebank is becoming one of Johannesburg’s most desirable areas,” he said.
“The Gautrain has, without doubt, boosted development in the area with Rosebank now perfectly positioned as a mixed-use, chic and hip suburb.
“Tree-lined and vibrant with a rich, cosmopolitan culture, the precinct is pedestrian-friendly while designed to maximise access to public transport. Rosebank has become increasingly popular among the younger set for its inner-city lifestyle. This new-found appeal has literally resulted in the creation of a new market segment.”
In addition, the close proximity of Rosebank to Johannesburg and Sandton has long been an important selling point. OR Tambo International is only 35 minutes away by road and is also easily accessed via the Gautrain, as is Pretoria.
Excellent schools including St Theresa’s Convent, Kingsmead and Rosebank Primary, as well as ample shopping and entertainment offered by Rosebank Mall and the Zone, completes the picture of a vibrant, fast-paced environment.
