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Youth leaders set to attend world summit

JOBURG - Brand South Africa, the official marketing agency of South Africa, has pledged to sponsor five young people to attend the 2013 One Young World Summit.

JOBURG – Brand South Africa, the official marketing agency of South Africa, has pledged to sponsor five young people to attend the 2013 One Young World Summit.

The world’s largest gathering of youth leaders will be hosted in Johannesburg from 2 to 5 October.

At least 1 500 young leaders from over 180 countries will debate and suggest solutions to some of the world’s most pressing issues.

The agency’s CEO Miller Matola said, “I am pleased at the opportunity to be part of the One Young World Summit again this year. The 2013 meeting brings together the world’s brightest young minds, right here in Johannesburg. These young people must have the resources and support they need, to reach their full potential – so that they can make a positive impact on their communities. The Mo Ibrahim Foundation indicates that by 2035 Africa’s labour force will be larger than China’s. Today’s youth will make up that workforce – and we must ensure that they are equipped for the roles they will play.”

Participants will be guided by One Young World counsellors, who in the past have included Archbishop Emeritus Desmond Tutu, Kofi Annan and Bob Geldof.

Entrepreneur Sir Richard Branson will be part of the line-up of counsellors this year.

The meeting will focus on subjects such as education, global business, human rights, leadership and government, sustainable development and youth unemployment.

Since the inaugural One Young World Summit in 2010, conference ambassadors have been creating change, not only in their communities, but also on a global level. Most notably, the ‘Missing Millennium Development Goal’ was presented to UN Secretary-General Ban Ki-Moon and the African Student Leaders’ Summit was created, following the previous summits.

Details: nadias@brandsouthafrica.com or www.brandsouthafrica.com

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