Entrepreneurship meets digital savy

Dynamic and driven, Craig Munitz is a thriving entrepreneur and MD of CBR Marketing Solutions (Craig Ben Rowan), a company he established with brothers Ben and Rowan Swartz, in 2011.

While South Africa was, at that stage, lagging behind the rest of the digital world, Munitz saw digital marketing as a way to disrupt the status quo and find exciting and effective ways to communicate to modern, consumer-driven audiences.

As the Linksfield resident expected, digital communication has swept through South Africa, becoming a primary mode of communication. As such, CBR’s growth has been strong and steady. Today, his fast-growing number of staff is sitting at 35, offering a wide range of digital and traditional marketing services.

Munitz comes from a solid background in sales and marketing, which began at the age of 12 when he was a pupil at Highlands North Boys High, in Johannesburg. Throughout his school years, Munitz worked over weekends and during holidays, learning what enables businesses to grow and, later, how to accomplish that with marketing technology.

He explained, “When my partners and I sold our previous company, I took a year off to catch my breath and investigate options in the marketplace. Digital marketing caught my eye, as my brother was running a very successful business in Australia and, while South Africa was lagging by about 18 months, there were indications that we would be following a similar trend.”

His vision for CBR, which is based in Illovo, is to grow a strategic digital marketing enterprise for the South African and African markets; to grow a business that enables multiple businesses in many different industries; to achieve the next level of growth; and to see his staff grow within the company, achieving their individual goals and expectations.

Munitz (42) is married with two children and, while he often puts in 20-hour days, spending time with his family is a priority. Top of his bucket list is to travel with his family. They would like to visit non-mainstream tourist destinations, and to explore different cultures to broaden their horizons, and share memorable experiences.

He said that the people who inspire him are his wife, whose resilience and support are a constant reminder of the power to overcome adversity; the personal growth and ambitions of his staff; clients and his partners –who have steadfastly backed him and supported his decisions.

Also read:

Eskom Foundation unveils 2016 BIC award winners

Add us on Whatsapp for the latest news by adding 079 4395 345 to your contact list and just send your name to us so we can save your number. Click here to find out more about our Whatsapp policy.