Tinkies launches Half&Half mash-up with an exciting campaign
JOBURG – New Tinkies Half&Half explodes with a burst of flavour.
Presenting a burst of flavour, the new Tinkies Half&Half brings new tastes and flavour explosions to the single serve snack market.
“New Tinkies Half&Half is a mega mash-up, combining taste favourites to create flavour combinations in a whole new offering,” said Michaela Murning, Tiger Brands marketing director.
Tinkies Half&Half is available in two mash up flavour combinations, chocolate/vanilla and strawberry/vanilla.
“Tinkies has been an anytime treat for years even appearing in lunchboxes and desserts. The launch of Half&Half just reinforces the Tinkies brand strength with Half&Half showing versatility, striking the right note with tweens who have mega influencing power and want things to be more exciting to keep their interest,” Murning said.
Staying close to the mash-up origins, the new Tinkies’ flavours launch is supported by an exciting marketing campaign. In store and on social media over the next two months, competitions will run with prizes including JBL headsets and Nintendo Switches. These products have been selected as prizes as they mirror the mash-up theme also making one new product out of two existing ones. Other in store prizes include data, airtime and Tinkies vouchers.
