The first inaugural Trace Roots Festival is ready to rock Joburg
JOBURG – Roots, in its entirety, will be a physical manifestation of what Trace stands for.
Trace is ready to bring the community a first-of-its-kind festival which aims to celebrate African music and culture.
The festival will be offering the best in African art and lifestyle, food and a wide range of musical sounds from some of the best artists in the urban African market.
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The festival will take place on 4 November at Joziburg Lane from 2pm and it promises a line-up of more than 30 acts with superstars such as Kwesta and Sjava as the headliners.
The supporting line-up ranges from very promising up-and-coming artists to A-listers, alternative artists and those in the forefront of shaping popular culture such as Gemini Major, DJ Sliqe, Sho Madjozi, Frank Casino and J Molley among others.
New-school hip-hop sensation, J Molley said, “I am planning my set list and trying to make sure that I appeal to the audience because this is a different market to what I am used to. I am looking forward to the experience.”
Roots aims to give all who attend an explorative experience of both the dynamic Trace brand and the African continent. Expect to learn more about African literature with the Abantu Book Festival – friends of Trace who established the first-ever book festival geared at the African reader and the African author.
Your taste buds are in for a treat as the food vendors for this festival have been carefully selected in order to sample the best cuisine from across the continent.
Trace Southern Africa’s senior vice president, Leo Manne said Trace has wanted to celebrate the vibrancy of its audience, both on the continent and in the diaspora for a very long time.
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“We believe we have come up with the perfect formula to bring this to life through Trace Roots and we cannot wait for people to enjoy and own the concept. Roots is about coming home, we want everyone to feel like they have finally found a space that truly belongs to them,” Manne explained.
He said, Roots, in its entirety, will be a physical manifestation of what Trace stands for.
Details: Tickets to the Trace Roots Festival can be purchased at www.webtickets.co.za
Edited by Stacey Woensdregt
