Youngsters receive career guidance through new film series

A programme filled with career opportunities galore for children from Grades 9 to 12 certainly made its mark on 22 May during its launch.

My Future My Career, a career guidance programme made especially for high school children, started showing in selected Ster-Kinekor cinemas from 6 May and will continue until 10 June.

This is an initiative of Primestars Marketing together with AECI and Old Mutual to presents youngsters with a sea full of career opportunities through film presentations. Over 15 000 children get to watch a series of 14 detailed career episodes comprising of more than 115 career choices available across 14 industries such as health services, banking and communications. The young viewers can then survey those options and make a decision about which career they want to pursue.

The launch kicked off as Martin Sweet, managing director of Primestars and project facilitator, welcomed guests and presented emcee Sibusiso Leope, fondly known as DJ Sbu.

“The challenge with any broad-based education intervention is finding an effective vehicle that can deliver quality content to a large number of beneficiaries at an affordable cost. At Primestars we believe that our educational theatres of learning are a solution,” Sweet said.

He went on to state that qualitative research indicated that youngsters who watch these films find this learning environment more exciting and as a result, they concentrate more and remember the message in the films better. They are also exposed to role models to look up to according to Sweet.

Buyani Zwane, director of Dynamic Leadership Solutions then took to the stage and maintained the flow as he elaborated on how working with young people with a desire to make a mark, required mentors who have ‘a clear definition of destiny’ in order to groom them. He said that those who guided these youngsters with their careers had to first know where they themselves were headed in the future.

Zwane stated that a lot of wrong perspectives needed to change, “Too often when people think about things going bad, they say they go south, well, going south needs to be able to find a solid base where south is a launchpad for success.” Projects such as My Future My Career are a step in the right direction to change many perspectives for the better.

Chief executive officer of Old Mutual Foundation, Millicent Maroga said that her company supported the programme for the second year in a row. Through their involvement in the programme, they hoped to expose many young people to professions such as actuarial science and fund management.

“The world of work is changing and it’s important that when young people think of their careers, they think not only of being employed but think of being employers themselves and be open to changing their careers throughout their lives,” Maroga said.

The My Future My Career programme is supported by AECI, AVI, Old Mutual, Tsogo Sun, Women’s Development Bank Investment Holdings, Regenesys Business School, Kulula.com, Gearhouse, Proudly South African and government.

Details: Primestars 011 562 6351.

[f] Chat to us about how My Future My Career has impacted you via our Facebook page at Rosebank Killarney Gazette

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