Crescent Lifestyle contributes to worthy beneficiaries

Crescent Lifestyle held their second beneficiary payout for the year and the official launch event for Crescent Connect Digital Magazine recently.

“Crescent Lifestyle is proud to be the medium for South African Muslims to give back to communities. By subscribing to the programme, intended beneficiaries and hundreds of underprivileged South Africans have benefitted too,” said director and CEO of Crescent Lifestyle, Al Firnas Patel.

Over R250 000 was handed over to beneficiaries, bringing the total distributed by Crescent Lifestyle since its inception in 2008, to R3.5 million.

Each beneficiary, among them the Al Imdaad Foundation, Gift of the Givers, Itereleng Ikageng Aids Ministry and many others, thanked the organisation for their contributions and explained how the funds they received will be utilised for underprivileged persons.

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The official launch of the magazine, brought a cheer from attendees, as Zeenat Patel-Kaskar, editor-in-chief of Crescent Connect Digital Magazine and Western Cape regional manager for Crescent Lifestyle, took to the podium to officially bring Crescent Lifestyle’s latest product to the limelight.

Before the event concluded, cheques to the beneficiaries were handed over by Patel and guests were treated to scrumptious snacks and refreshments.

“The event proved a success and we are glad that we could give back to the community and are looking forward to a higher contribution in 2017 through the increased membership of the Crescent Lifestyle programme. The launch of Crescent Connect and the positive response we have received from the public has proved that this magazine is really the digital magazine for the South African Muslim,” explained Nabeela Vad Walla, Crescent Lifestyle’s head of PR and marketing.

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