Ready, teddy, Reach For A Dream
ILLOVO – Buy a bear to help terminally children live their dream.
A special range of cuddly teddy bears available at Toys R Us stores is bringing new meaning to the gift of giving. Thousands of terminally ill children are set to benefit from the sale of these bears.
Toys R Us has thrown its support behind the national children’s organisation, Reach For A Dream Foundation which is based in Illovo, launching a charitable campaign driven by the sale of these teddy bears.
Through the partnership, the retailer will donate R5 from each sale to the foundation which relies on donor support and public generosity to assist sick children in fulfilling their greatest dreams.
“Toys R Us has developed an ongoing partnership with Reach For A Dream because the organisation’s work speaks to our values of bringing joy to children and encouraging them to dream,” said Nicole Annells, marketing manager for the toy retailer.
The community is encouraged to spread joy to children facing life-threatening conditions by purchasing a bear.
In addition to the donation made by purchasing a bear, participants can also donate the cuddly toy for a child supported by Reach For A Dream by delivering it to the organisation’s offices at the Gateway Shopping Centre, Pretoria. A tag attached to each bear including a special message for the child receiving it can be completed by the donor.
“We are extremely excited to launch the Reach For A Dream bear at Toys R Us stores because it is a symbol of hope and joy for kids who are facing challenging circumstances,” added Annells.
The proceeds from the sale of the bears will contribute towards the operations at Reach For A Dream, which since 1988 has worked to give children with life-threatening conditions magical moments to regain their childhood, which is often consumed by their illness.
Talk to us by posting on our timeline, Rosebank Killarney Gazette or tweeting us @RK_Gazette
