Youth educated in financial literacy
ROSEBANK - IN AN effort to educate young South Africans about financial literacy, Primestars Marketing, together with a number of sponsors, hosted Stanlib's (South Africa's largest unit trust companies), third financial literacy programme, in the form of a movie, entitled Smartbucks Mind your Moolah 3.
Produced by the Monarchy Group, Smartbucks features well-known comedian Mpho Popps Modikoane and is designed to be educational, while entertaining its young audience.
Speaking at the event held in Rosebank on 31 May, Dr Nolwandle Mgoqi-Mbalo, head of strategy at Stanlib said, “One of the best ways to empower people is to educate them, and today’s movie is all about that.”
Seipati Nekhondela, director of banking development in the tax and financial sector policy unit of the national treasury, stressed the importance of financial education. “Financial literacy increases your earning potential and improves quality of lives.”
Nekhondela advised pupils at the event to save as much money as they could.
Managing director of Primestars Marketing and facilitator of the project, Martin Sweet, explained that it was critical that South Africans practiced financial discipline and planning in order to improve savings and avoid excessive debt.
“Consumer education is an answer to financial apathy, and it begins with teaching our children… how to budget properly, manage debt, save and spend wisel,” he said.
This year’s Smartbucks programme will be screened at 14 cinemas across the country over a period of five consecutive Sundays.
Sweet explained that the movie would be free and pupils would be given educational booklets which would reinforce financial lessons learnt from the programme.
