Jen Su to release personal branding book
JOBURG – A book to help build personal brand to be launched this November
An eagerly-anticipated book to help people build their personal brands is set to be launched in November nationwide.
The book, From Z to A-Lister How To Build Your Personal Brand, by one of the SA’s TV and radio personalities, Jen Su, will be found in all bookshops across South Africa in November.
Motivational speaker and actress Su, said the book encompasses various methods and angles into navigating the social scene, networking at parties, using social media for optimal engagement, reputation management, handling interviews, getting into the celebrity scene and becoming well-respected in the media. It also provides a fresh perspective on how to build, cultivate and maintain your personal brand for life.
In between tried-and-tested secrets to success, Su said she added a sprinkling of her own personal hardship, failures, addiction, eating disorders, and health scares in her journey from America to Asia to Africa.
Her colleague, TV and radio personality Gareth Cliff, who worked with Su for seven years on 5 FM mornings, writes the foreword to the book
The official celebrity book launch will be held on 11 November at Stuttafords in Sandton City.
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