Motivational speaker and writer Douglas Kruger has recently released his second book called Relentlessly Relevant: 50 Ways to Innovate in conjunction with publishing house Penguin Books South Africa.
Kruger who was born and bred in Roodepoort and who currently resides in Weltevreden Park explained his book as something that can be read and enjoyed by anyone. “You don’t have to be a tech giant to innovate but you need to know how to think in the right patterns.”
He explained the process to becoming an industry trendsetter starts with changing your way of thinking. “There is certain areas in your business that are crying out for innovation and I want to help business owners/managers to realize that in order to change your thinking about your business you need to see that customers no longer care about legacy.” According to Kruger businesses should focus on finding innovative and relevant ways of keeping their customers happy.
Kruger added that the second book has various ways of how to innovate your business while the first one was focused on how to become an industry expert and its aptly called Own your Industry.
He explained his journey so far as epic and explained, “I started with public speaking about 14 years ago when I joined the Toast Masters and it has been my life ever since.”
Kruger said that his public speaking fed his hunger to write and he plans to continue writing as he is already working on his next book that is due to launch in 2016.
“Both of my books are available at all major book stores country wide and if anyone wants to find out more about what I do they can follow me on twitter: @DouglasKruger”
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Details: www.douglaskruger.com
