The contestants of Mr. South Africa 2014 are proving to be more than just pretty faces and rock-hard abs – with the launch of the Men of Honour campaign that recognizes values that every South African man should live by.
The campaign is based around strong values of charity, integrity and service to your community and the people around you, which Mr South Africa hopes to instill in all the contestants.Competitors are given regular challenges that involve volunteer work and fundraising for a nominated cause or charity.
Hardwork and personal contribution are what ultimately secures them a spot in the running to becoming Mr. South Africa.
Rudi Baker, Mr. South Africa CEO says “the role of Mr. South Africa is to inspire, serve and learn from those that have gone before.
The Mr. South Africa brand has been the stepping stone to many young men in the past and has helped encourage them to get involved in social activities around their communities.”
The role of Mr. South Africa is no walk in the park especially when your life is put under public scrutiny but the men in this year’s competition are using it to the advantage of social issues that need to be resolved poised as focal points.
Armand du Plessis, who is one of the top 25 contestants says the Men of Honour campaign is about the example that South African men should set for young boys in the country to become men we can be proud of.
“It’s being able to speak up for those who can’t and care for those who need to be looked after and love all South Africans, despite their background and circumstances they might be facing”
