Breast cancer survivors offered a chance to take final step
“We feel that this is the perfect way to give back to a woman who has survived breast cancer, and who has had a mastectomy and reconstructive surgery."
50andMe is passionate about all causes but in particular, those that affect women.
One of the causes closest to their hearts is breast cancer, and therefore they are proud to announce the first of many campaigns in support of women who have fought and overcome breast cancer, the Pink Ribbon Ink Campaign.
Radiokop resident and founder Marna Grobler was impacted by her late mother’s experience with breast cancer and mastectomy.
Marna told the Northsider that the Pink Ribbon Ink Campaign is a cause that is very close to her and her team’s hearts.
“We feel that this is the perfect way to give back to a woman who has survived breast cancer and who has had a mastectomy and reconstructive surgery.
“We know that treating breast cancer and breast reconstruction are extremely costly and often survivors cannot afford this final step in the journey.
“50andMe would like to offer one brave survivor a chance to take this final step in her journey,” said Marna.
The Pink Ribbon Ink Campaign Team consists of:
• Marijke Lindeque Schreiber who is the permanent make-up specialist and the Micro-Pigmentation and Paramedical Tattoo Specialist who has donated the 3D Areola Tattoo
• Marna Grobler of Body In Bloom who has donated the Health and Wellness Coaching sessions for all prize-winners
• Laure Kirsten-Otto of Expand Consulting who has donated the Mindfulness and Narrative Training sessions for all prize-winners
• Lydia Nel from eL Intimates who has donated the intimate wear gift voucher
• Naazi Laher of Model Academy who has donated the make-up and hair for the makeover
• Leigh Benson of Leigh Benson Photography who has donated a photoshoot
• Andrea Julsing Keyter of Key Largo Dressing Company who has donated a dress for the photoshoot
• Diane Swart of Eden3 Guesthouse who has donated two nights’ accommodation at Eden3 Guesthouse in Ballito
• Carina Agostinho from Monstera Designs who kindly designed the campaign banner and logo
• Lea Abvajee from Licious who kindly donated the body hampers
According to the organisers the campaign will be open for nominations from March 15 until April 15 with the aim being to further awareness of breast cancer as well as to give one cancer survivor a grand prize, and four runners-up a makeover.
Prizes to the total of R35 000 will be given away with the grand prize valued at R15 000 inclusive of a 3D areola tattooing, health and wellness coaching (four-week package), mindfulness and narrative training (four sessions), intimate-wear gift voucher, make-up, hair and outfit for photoshoot, one-hour photoshoot, and a weekend away for two in Ballito at a self-catering accommodation.
The second prize valued at R6 500 consists of an eyebrow micro-blading procedure and touch-up (eyebrow loss due to side effects of cancer treatment), body and bath hamper, health and wellness coaching (four-week package), mindfulness and narrative training (four sessions).
Three runner-up prizes, valued at R4 500 each will be awarded and include a health and wellness coaching (four-week package), mindfulness and narrative training (four sessions), and a body and bath hamper.
Entry to the campaign will be via nomination. Members of the community who are breast cancer survivors and have undergone breast reconstruction can nominate themselves, or if they know of someone they feel would benefit from the campaign they are encouraged to nominate them using the link https://www.50andme.co.za/pink-ribbon-ink-campaign/.
