Hirsch’s host first exciting business network
Shirley started off by looking at real solutions to grow customers and profits, while gaining a competitive advantage and convert market opportunities into cash.
Hirsch’s Struben’s Valley recently hosted their first monthly business network morning of 2020, with Shirley Anthony, a sought-after marketing professional and author of The New Entrepreneur, as the guest speaker.
Shirley shared the key to creating the right marketing strategy that is targeted at attracting ideal customers and putting an end to hit-and-miss marketing endeavours.
She started off by looking at real solutions to grow customers and profits, while gaining a competitive advantage and convert market opportunities into cash.
“Hope is not a strategy; your business cannot excel with such a motto – I call that hopeLESS marketing,” she said.
As usual, prior to the network conclusion, networkers were given the opportunity to present themselves and their businesses in a 60-second elevator pitch.
Marjone Barnard, the store’s public relations officer, said the pitch was followed by a lucky draw for Shirley’s book, sharing business cards and enjoying refreshments.
She urged business enthusiasts hoping to attend the networking events to contact her on 083 456 5387 or email her on marjone@hirschs.co.za.
