Business and sports people gathered at the Joint Aid Management (JAM) offices in Honeydew on 4 March, for the announcement of a new partnership between the organisation and German oil company Liqui Moly.
Liqui Moly’s general manager Melicia Lebuschagne said customer relations and satisfaction were the most important factors in their business, along with the importance of giving back.
“If we don’t care and give back, eventually, we will stop receiving and growing. JAM is our partner in our social responsibility projects. The organisation has impressed us with their vision and their heart by helping to feed children,” said Lebuschagne.
The international oil company has partnered with JAM to help feed more children across South Africa and raise awareness on the plight of poverty in the early childhood development.
Lebuschagne said with the organisation’s call to donate R350 to feed one child a year is really just a little that goes a long way.
JAM’s managing director David Brown said through these kinds of partnerships, it was possible to make a difference in several lives.
“It is wonderful to have this kind of partnership. We are truly privileged that they would host something of this calibre on our premises,” said Brown.
“This will allow us as JAM to expand to more parts in the country. This means that we have more cover and depth. So, we not only feed these children but we also improve education and infrastructure. It goes with our pathos of ‘helping Africa help itself’,” he added.
Owner of Ernst Prost continued on the importance of taking charge of social change.
“It is a must that when you have good luck such as I have in business, that you give back. It is up to the human race to help itself because it seems as if God is blind in one eye. On the one hand, you have a few people in the world with wealth and on the other, people are starving to death.”
Details: Jam 011 548 3900.
