Caxton CTP Publishers and Printers and its sales arm NAB have announced the launch of dealfinder.co.za, which allows consumers to browse for shopping deals online by area, retailer, category or even by brand name.
It’s an offering from Caxton that takes the established selling power of printed inserts and turns it digital. The product allows shoppers to find the best deals in their own areas, at any time. Essentially, traditional printed inserts become even more functional by making them searchable, geographically relevant, user-relevant and available to shoppers 24/7.
“Dealfinder is not a price comparison site but rather a functional online showcase of in-store deals,” says Marc du Plessis, General Manager at Dealfinder.
“For consumers, it means that they can find deals that are relevant and available close by. The consumer either can browse through thousands of deals or search by retailer, category, product or brand.
“For retailers, Dealfinder is a powerful tool to establish what consumers want.
“While consumers can sign up for category, brand or product alerts, retailers and brands will be able to communicate directly with consumers who have shown an interest in or are in the market for particular products.”
A range of marketing tools have been made available to retailers subscribing to Dealfinder including access to a database of consumers who have wishlisted a certain item, sms or email marketing campaigns to targeted consumer groups, sponsored competitions, gamification in the form of interactive competitions and campaigns, a mobile site and apps to come, allowing on-the-go browsing.
While online retail sales in South Africa only represent one to two per cent of total retail sales, the browsing/researching online behaviour is huge. However, consumers still choose to make the vast majority of their purchases offline.
“We know that consumers use inserts in their local papers to pre-plan shopping trips – Dealfinder is an extension of these printed inserts. It’s another opportunity for the retailer to get offers into the hands/ onto the screens of their customers.
“Markets are thin and not many people are in the market for a specific item at any given time. That’s why media that have mass reach, like our local papers coupled with Dealfinder, are the only platforms that will deliver prospective buyers week in, week out.”
By using a product such as Dealfinder, retailers can include online price and product advertising in their marketing mix at no risk, with no development costs but with increased exposure to the right consumers, at any time.
Find Dealfinder on facebook (hyperlink https://www.facebook.com/Dealfindersa), twitter (@dealfindersa), Google + (hyperlink https://plus.google.com/+DealfinderCoZa/) and Pinterest (hyperlink https://www.pinterest.com/dealfindersa/)
For more information on NAB, find them on facebook or twitter (@NAB_SA) or contact NAB at 011 889 0610 or visit www.nab.co.za.
