Thousands crusade against breast cancer
EMMARENTIA– Clad in white and pink t-shirts, thousands of South Africans made strides to raise breast cancer awareness with the iThemba Walk.
Over 21 500 South Africans flooded Mark’s Park as they joined the fight against breast cancer on 26 October.
Based on the increasing incidence of breast cancer globally, walkers participated in the ninth annual Avon Justine iThemba Walkathon breast cancer awareness event.
“I decided to join this initiative because I am a breast cancer survivor and it is important to tell our stories,” said Ingrid Richards.
Thabiso Ndebele said the loss of her family members and friends has taught her to be more aware of her body.
“I have lost a lot of people and because of that I know I have to try and educate others so that less people die from this terrible disease,” she said.
One of the key highlights of the event was iThemba ambassador, Pabi Moloi sharing a new #CheckYourself song and dance with the participants. Participants, ranging from celebrities to young children, joined in the fun as they danced to the song by Paula Abdul. #CheckYourself is a new campaign launched by Avon globally in October to educate women on breast health.
Participants at the event included celebrities like Azania Mosaka, Justine celebrity spokesperson, Avon make-up expert Queen Motlatle, Avon face of Mesmerize Kaos Matu, Baby Cele, Bosom Buddies member Lillian Dube and members of the Muvhango cast.
Numerous participants also purchased pink ribbons from Woman and Home, on which they wrote messages of hope to hang up on the Trees of Courage for all breast cancer patients and survivors to see and read.
“We’re especially delighted to be a part of this year’s walk, as the money raised will go to supporting the heroic victims battling the disease at the moment. There are so many women here today with moving stories, either their own, or carrying in their hearts the plight of a friend or family member,” said Woman and Home editorial director, Frith Thomas.
“We celebrate the fact that it’s a day of fun, laughter and saluting the courage of every breast cancer victim and survivor, and we wish everyone strength, happiness and the blessing of being part of a bigger family marching in this crusade of hope,” added Thomas.
At the finish line, the participants were greeted with an array of food and other stalls as well as live entertainment from Kaya FM entertainers, Maleh and DJ Amu as well as Tokyo Grove among others.
“Thank you to the thousands of people who participated in the 2014 Avon Justine iThemba Walkathon to help raise massive awareness for breast cancer,” said Vicky Saunders-Flaherty, Avon Justine’s public relations manager.
“People from all walks of life participated, indicating that the message that early detection saves lives is reaching more and more people each year,” she added.
