Author: Seth Godin
About the book:
World of Warcrafters, LARPers, Settlers of Catan? Â Weird.Â
Beliebers, Swifties, Directioners? Weirder.Â
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Paleos, vegans, carb loaders, ovolactovegetarians?  Definitely weird. Â
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So why are companies still trying to build products for the masses?Â
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Why are we still acting like the masses even exist?Â
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Weird is the new normal. Â And only companies that figure that our have any chance of survival.Â