LIMPOPO – Vodacom Limpopo launched this latest rewards promotion on Friday, 10 November. The network giant’s new summer campaign is set on getting customers into the spirit of the season through TV advertisements. Viewers will follow the quirky Vodacom character, Bra Shakes, as he journeys throughout South Africa teaching customers how to shake and win.
Shake Every Day has already seen 14 million customers interact with the campaign. Play Every Day, last year’s summer campaign, is currently Vodacom’s most successful in its 20-year history, having appealed to 16 million customers over a 10-month period.
The Shake Every Day promotion, however, is stacking up to be Vodacom’s most successful summer campaign yet.
The journey includes encounters with culturally diverse South Africans demonstrating creative methods of shaking, such as Tsonga and Bollywood dances and an everyday car guard creatively shaking as he gestures a car into a parking spot. Fittingly, soccer legend Shakes Mashaba also makes a cameo appearance.
By engaging with the promotion, customers will be able to shake their way to a range of daily gifts such as data and voice bundles, digital content, 1 of 12 Renault Clio hatchbacks and even a grand prize of R1 million.
Customers will be presented with the option to take a peek at their daily gift and shake their Smartphones to receive it by simply dialling *111*33# and following the onscreen prompts.
Vodacom Limpopo Executive Head of Department, Qiniso Nyathi, said the campaign will run for three months from October until January.
“To play, customers need only download the My Vodacom App from their respective app store and navigate to the promotions page.
“The Vodacom Shake Every Day summer campaign is premised on the ramification model. Last year customers won a vast array of prizes by spinning the wheel of fortune.
“This time around we are encouraging customers to interact with the promotion by ‘shaking’ their devices to receive daily rewards.
“Ultimately this fun, innovative campaign is another way that we seek to deliver greater value to our customers,” Nyathi concluded.
