Desmond Boshego
POLOKWANE – Bolivia Lodge was the place to be Saturday with the launch of Savanna premium cider’s new look.
DJ Diloxclusiv had the partygoers on the move with his fantastic mixing skills during the party.
The line-up also included DJ Speedsta and comedian Loyiso Gola, who left the audience in stitches with his jokes.
According to the Savanna premium cider marketing manager, Marcel Swain, the marketing slogan for the new look Savanna is “new on the outside, still dry on the inside”.
“With it’s charismatic appeal and left-of-centre attitude, the Savanna premium cider continues to lead the pack in the dry cider category and we do really hope that our people will enjoy the new look of the cider,” said Swain.
He said the new Savanna bottle stands bold, confident and easy on the eye, yet it remains refreshingly simple with several fundamental changes.
“In support of the new pack upgrade which will be staggered across all variants over the next few months, Savanna has created a variety of innovative on and off-trade merchandise to take consumers through the ‘before’ and ‘after’ journey and reinforce the intrinsic message, ‘new on the outside, still dry on the inside’,” he said.
One of the partygoers, Ambrose Maleka, said he really enjoyed being part of the event.
“It has been a pleasure for me, having fun with Savanna all night, we look forward to filling our parties with the new look,” said Maleka.
