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“I was born to do this” says Caster Semenya in new Nike ad campaign

Semenya joins athletes such as Colin Kaepernick and Serena Williams for Nike's celebration of their iconic slogan, 'Just Do It'

POLOKWANE – After finishing off the athletics season with a gold medal at the IAAF Continental Cup, Caster Semenya has now joined the #JustDoIt movement started by Nike.

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Earlier in the week, Semenya (27) posted a Nike commercial featuring her, which is part of the giant’s 30th anniversary of their famous slogan ‘Just Do It’. The advert shows Semenya’s life in reverse and ends off with her taking her first steps as a baby has joined inte

In the ad, Semenya says: “Will it be easier for you if I wasn’t so fast? Will it be simpler if I stop winning? Would you be more comfortable if I was less proud? Would you prefer if I hadn’t worked so hard? Or just didn’t love it? Or stopped at my first steps? That’s too bad, because I was born to do this…”

Limpopo’s golden girl joins international athletes such as Colin Kaepernick, Serena Williams and LeBron James.

raeesak@nmgroup.co.za

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Raeesa Sempe

Raeesa Sempe is a Caxton Award-winning Digital Editor with nine years’ experience in the industry. She holds a Bachelor’s Degree in Media Studies from the University of the Witwatersrand and started her journey as a community journalist for the Polokwane Review in 2015. She then became the online journalist for the Review in 2016 where she excelled in solidifying the Review’s digital footprint through Facebook lives, content creation and marketing campaigns. Raeesa then moved on to become the News Editor of the Bonus Review in 2019 and scooped up the Editorial Employee of the Year award in the same year. She is the current Digital Editor of the Polokwane Review-Observer, a position she takes pride in. Raeesa is married with one child and enjoys spending time with friends, listening to music and baking – when she has the time. “I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon." – Tom Stoppard

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