Shoprite keeps prices on essentials low

The Shoprite Group is making sure that financially-pressed customers can afford to eat, even if they have just R5 in their pockets.
The Group has recently made more than 1 000 products available in all Shoprite stores country wide for R5 or less, and over 13 000 of the Group’s products are currently selling at lower prices than last year.
The retailer continues to keep its prices as low as possible with its unwavering commitment to deliver the lowest prices on food and household essentials every day.
According to statement recently released by the group for less than R5, customers are able to buy a range of bakery, deli, fruit and vegetable as well as grocery products.
“A chicken hotdog, a fried egg or soup and igwinya (vetkoek) are all available for under R5 at Shoprite delis,” the statement read. Shoprite subsidises its 600g in-house bakery bread which costs just R4.99, the same price as in April 2016 when the retailer first started its bread sponsorship. Everyday groceries below R5 include specific branded 73g two minute noodles, 50g peanut butter, 150g instant porridge meal, 50g chicken soup powder and a 125g bar of laundry soap.
Since then it has sold 110 million loaves of bread, subsidised to the tune of R67 million, while absorbing any input cost increases. In the last year alone, Shoprite subsidised staple products at a cost of R190 million. “The Shoprite Group does everything it can to make sure that increases in Vat, petrol prices and other escalating input costs are, wherever possible, not reflected in higher prices at the till. In the past year the Group has saved customers over R2 billion that they would have paid had its grocery items kept up with inflation,” the statement concluded.

Story: Herbert Rachuene
>>herbert.observer@gmail.com