POLOKWANE – Since the launch of the first in Polokwane print order of 40 000 copies in February 2016, Review’s sister paper, Bonus has been distributed mainly by handing it out at street corners and making it available in shops.
“This tried and tested method was used to introduce this unique publication to as many readers as possible and proved to be successful by the extremely positive response from readers as well as from the response advertisers experienced,” Hannes Cilliers, Northern Media Group Branch Manager, explained.
Of the 40 000 print order for Bonus, 30 000 will be distributed door to door. The remaining 10 000 copies will be hand-delivered to businesses, shopping centres, institutions (for example government departments), schools and cafés situated outside the house to house distribution areas.
Door to door distribution will be in the following areas:
• Westenburg.
• Ladanna.
• Penina Park.
• Bendor.
• Welgelegen.
• Ster Park.
• Flora Park.
• Fauna Park.
“For our readers commuting from the Mankweng and Seshego areas, copies will still be made available at a limited number of strategically placed traffic lights where the demand is highest.
Bonus has already brought the latest, most successful community newspaper trends and the biggest print order that Polokwane has ever seen to the City of Stars. Enjoy the news it brings and make use of the huge readership and advertising potential it offers,” Cilliers said.