Polokwane –
Cointreau, the iconic triple sec brand, is empowering female creativity across South Africa with the launch of their Cointreau Creative Crew (CCC) campaign.
With a team of chic designers, acclaimed performers and photographers, the CCC offers an exclusive communication platform encouraging women (and men) to “DreamDareCreate”, in order to accomplish their creative aspirations.
Laetitia Casta, a former actress and Victoria Secret model, created the CCC, “I wanted to give the next generation of women an opportunity to express their creative passions and showcase their work.”
A Grant Scheme will take place where one entrepreneur will be awarded a R100 000 bursary to support a creative project of their own. Creatives within the art, music, design, film, food or even cocktail industry can apply for the grant.
The program is open to all creatives (male and female) who have a dream they want to materialise: whether it’s launching a clothing line, opening your own restaurant or becoming a professional photographer or filmmaker.
The judging panel will consist of creatives and formidable women such as:
Award winning illustrator Karabo Moletsane
Cointreau South Africa brand manager, Tamika Sewnarain
Graphic designer Lisa Ting Chong
and, renowned dancer/performer Manthe Ribane
The judging criteria is based on three sections:
DREAM
- Authenticity – substance and strength of the project, genuine approach
- Elegance – style and aesthetics
- Avant-garde – originality, novelty and unexpected
DARE
- Motivation
- Uniqueness
- Personal fulfilment
CREATE
- Potential success
- Feasibility
- Significant impact
The Cointreau Creative Crew Grant Scheme Grand Finale will take place in April 2017, where the South African Grand Jury will choose ten finalists, before crowning a winner at the event.
Entries close on 31 DECEMBER 2016
For more information visit:
- Facebook – Cointreau South Africa
- Instagram – @cointreau_officiel
- Twitter – @CointreauSA,
- Website – cointreau.co.za
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