The Shoprite Group, in conjunction with Age-in-Action, is once again sponsoring the ‘Pretty Things for Little Things’ campaign that encourages customers, especially senior citizens, to put their creative talents to work by making clothes and toys for disadvantaged children.
Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial status, race, or religion, are deserving of things which can help give them live a happier and more fulfilling life. Run as a national competition, entrants are challenged to use their natural talents to warm a child’s heart, while simultaneously standing a chance to win generous prizes for themselves.
Items can be made from any material, as long as they are practical, durable and safe. There are four categories into which items can be entered namely soft toys, blankets, clothing and other items which includes articles made from materials such as wood, tin or wire. Every item made is valuable as it will be given to a child who may have never had a toy, blanket or item of clothing before.
The competition started yesterday (Wednesday) and will close on 31 August. More than 160 000 items have already been collected and distributed to children across South Africa since Pretty Things for Little Things was launched in 2003, a tradition this year’s campaign will be looking to complement.
The initiative is open to everyone, only people 60 years or older are eligible to win prizes. Items can be entered at any Shoprite or Checkers store in South Africa or at any of the Age-in-Action regional offices. Three winners per category will be selected in each province. The provincial winners will each receive vouchers to the value of R2 000, R1 500 and R1 000 respectively. National winners will receive vouchers to the value of R5 000, R3 000 and R2 000. The vouchers can be used at any Shoprite, Checkers or Checkers Hyper store.
Pretty Things for Little Things returns
The Shoprite Group, in conjunction with Age-in-Action, is once again sponsoring the ‘Pretty Things for Little Things’ campaign that encourages customers, especially senior citizens, to put their creative talents to work by making clothes and toys for disadvantaged children. Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial …
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