Vodacom shakes fun into summer

Following on the success of last year’s Play Everyday campaign, which saw 16 million Vodacom customers interact with the application, Vodacom has invited the media to their head quarters in Polokwane to introduce their new summer campaign, Shake Every Day.
“This meeting is part of our continuous partnership with the media in which we want to use local media to be our mouthpiece and to inform the people of Limpopo of our campaigns, investment in network coverage in the province and community involvement,” said Qiniso Nyathi, Vodacom Limpopo Executive Head of Division Consumer Enterprise and Marketing.
“Vodacom’s new summer campaign is set on getting customers into the spirit of the season. The TV advertisement plays on the distinct way in which South Africans move and dance for all occasions. Viewers will follow the quirky Vodacom character, “Bra Shakes” as he journeys throughout South Africa teaching customers how to shake and win.
The journey includes encounters with culturally diverse South Africans demonstrating creative methods of shaking, such as Tsonga and Bollywood dances, an everyday car guard creatively shaking as he gestures a car into a parking spot. Fittingly, soccer legend Shakes Mashaba also makes a cameo appearance. By engaging with the promotion customers will be able to shake their way to a range of daily gifts such as data and voice bundles, digital content, one of 12 Renault Clio hatchbacks and even a grand prize of one million rand,” a media release handed out at the event reads.
Nyathi made it very clear that he would love to see some or all of the grand prizes go to customers in Limpopo and gave a practical demonstration of how to play the game using the Vodacom App on his smart phone. When he realised that one of the representatives, Emmanuel Kwinda, did not have a smart phone, he immediately arranged for a new Vodacom smart device to be handed over to Kwinda at the end of the session.
“Here in Limpopo we have a unique demographic where many of our customers are still using 2G phones or, if they do own smart phones, they use their smart phones only to make voice calls. Our aim is to help these people connect to the rest of the world by helping them access the internet,” Nyathi said, adding that those without smart phones could still play Shake Every Day by dialling *111*33# and follow the on-screen prompts.
The Shake Every Day promotion was launched on 13 October and has already seen 14 million customers shaking up prizes on a daily basis. Judging by these numbers, the promotion promises to be the most successful Vodacom campaign in history.

Story and photo: MARKI FRANKEN
>>marki.observer@gmail.com