KFC adds more hope to beat the hunger
Tonight when you go to bed, try to think about the 3,3 million children who will go to sleep hungry in South Africa.
POLOKWANE – Tonight when you go to bed, try to think about the 3,3 million children who will go to sleep hungry in South Africa.
This happens every night. It is a reality, but work is being done to change this.
October is World Hunger Month, but hunger is not a once-off problem. It is a perpetual issue that demands year-round attention and sustainable assistance.
KFC South Africa’s Add Hope initiative, launched in 2009, is a fundraising initiative that brings together customers, franchisees and employees to combat the growing issue of hunger in the country. Add Hope provides a glimmer of hope by raising funds for children’s meals daily.
Through Add Hope, thousands of children across the country are given the hope to grow up to become the doctors, lawyers and engineers they dream to be, because they have food in their tummies and hope in their hearts.
Add Hope now feeds over 70 000 children a month across the country, through the 90 carefully selected national and community beneficiaries it funds. The initiative raised over R210 million in total from both customer donations and KFC store contributions.
KFC Add Hope would not be able to spread hope and fund the organisations it does without the support of its customers who, in the spirit of Ubuntu, donated R2 every time they visited KFC stores to make a difference.
KFC as a business supports Add Hope and is proud to be involved in uplifting the community. Every KFC store donates a percentage of its marketing royalty annually to Add Hope. Last year all the donations amounted to R23 million to ensure there is always funding for the feeding schemes and programmes that Add Hope supports.
Lethlanthene Drop-In Centre in Blood River is one of the KFC Add Hope beneficiaries and the centre benefited from Add Hope for four years now.
According to Reggina Moloto, centre coordinator, the children get two meals per day.
Lethlanthene caters for 180 children from poor families and Moloto said the KFC Add Hope campaign really gave these children hope.
“We are happy to be KFC Add Hope beneficiaries and we believe that our relationship will grow. The community is also delighted about the good work Add Hope is doing,” she said.
