Europe’s fastest growing premium brand thanks to updated models

VOLVO Cars’ European sales increased by 12,9% in the first eight months of the year, making it the fastest growing premium brand in Europe according to independent figures compiled by the European Automobile Manufacturers Association (ACEA).

Volvo Car’s impressive growth is attributable to the company’s performance in larger European markets such as Germany, the UK and Sweden, while markets such as France, Italy, Poland, Spain and Finland have also shown steady growth.

Europe is Volvo Cars’ most important sales region, representing more than half of the company’s total global sales.

Despite the recent slump in passenger vehicle sales, Volvo Car South Africa reflected a marginal growth of 6% (year-to-date) in comparison to industry growth.

Customers across Europe have responded well to refreshed and updated versions of the Volvo S60, V60, XC60, V70, XC70 and S80, all of which were launched in early 2013 as part of a large renewal programme. Volvo Car South Africa showed similar results with its 60’s range.

The launch of Volvo Cars’ new two-litre, four-cylinder Drive-E powertrain family also boosted Volvo’s appeal to European car buyers.

Volvo’s Drive-E powertrains offer drivers an unrivaled combination of power and environmental friendliness.

Locally, Volvo’s Drive-E engine range has been equally well-received.

With the focus placed firmly on output, rather than engine size, Volvo’s new engines offer customers excellent performance with guaranteed reduced emissions and fuel consumption.

Volvo Cars projects a global sales growth of approximately 10% for 2014.