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Meet Energy FM’s Jack of trades

A radio producer is an integral part of a radio station and there are many different tasks a radio producer need to do. Producers are responsible for developing broadcasting content.

POLOKWANE – A radio producer’s role is to arrange compelling and interesting information for the presenters. If you love listening to music on the radio, or look forward to the energetic and interesting teasing between the presenter, his guest or co-hosts, you should know all this would not have been possible without the radio producer.

If there are any challenges, whether the problem is with the technical equipment, the no-show of an invited guest or the talk show host getting sick and unable to make it to the show, radio producers are the ones who find solutions to these challenges, and get the broadcast done to the delight of its avid listeners.

You will need to be well organised and be able to prioritise. Sometimes you will have only minutes. You will need to be a good communicator. You will liaise with the presenting team, programme, the sales team, listeners and clients who wish to advertise.

You will need the ability to convey your ideas in a way so that people can see and understand.

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Raeesa Sempe

Raeesa Sempe is a Caxton Award-winning Digital Editor with nine years’ experience in the industry. She holds a Bachelor’s Degree in Media Studies from the University of the Witwatersrand and started her journey as a community journalist for the Polokwane Review in 2015. She then became the online journalist for the Review in 2016 where she excelled in solidifying the Review’s digital footprint through Facebook lives, content creation and marketing campaigns. Raeesa then moved on to become the News Editor of the Bonus Review in 2019 and scooped up the Editorial Employee of the Year award in the same year. She is the current Digital Editor of the Polokwane Review-Observer, a position she takes pride in. Raeesa is married with one child and enjoys spending time with friends, listening to music and baking – when she has the time. “I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon." – Tom Stoppard

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