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[WATCH] Here’s the official video for the 2018 Fifa World Cup

"Live It Up" is a song by Puerto Rican singer Nicky Jam featuring American rapper-actor-producer Will Smith and Kosovar singer Era Istrefi

POLOKWANE – While no Fifa World Cup song will ever compare to Waka Waka, the official song for the 2018 Fifa World Cup was recently released.

And even though every South African will forever have ‘Tsamina mina eh eh, Waka waka eh eh’ stuck in their heads, ‘Live it Up’ is a hip hop and reggaeton song produced by produced by Diplo, The Picard Brothers and Free School.

The music video for the song was released on June 8, 2018 and features Nicky Jam, Will Smith, Era Istrefi, and Brazilian footballer Ronaldinho, among images from previous tournaments.

The 2018 Fifa World Cup will kick off in Russia tomorrow, 14 June, and fans can catch all the games live on Supersport as well as SABC 1.

What are your thoughts on the song?

raeesak@nmgroup.co.za

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Raeesa Sempe

Raeesa Sempe is a Caxton Award-winning Digital Editor with nine years’ experience in the industry. She holds a Bachelor’s Degree in Media Studies from the University of the Witwatersrand and started her journey as a community journalist for the Polokwane Review in 2015. She then became the online journalist for the Review in 2016 where she excelled in solidifying the Review’s digital footprint through Facebook lives, content creation and marketing campaigns. Raeesa then moved on to become the News Editor of the Bonus Review in 2019 and scooped up the Editorial Employee of the Year award in the same year. She is the current Digital Editor of the Polokwane Review-Observer, a position she takes pride in. Raeesa is married with one child and enjoys spending time with friends, listening to music and baking – when she has the time. “I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon." – Tom Stoppard

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