Pink Day ODI at the forefront of breast cancer awareness

It is time for Pink Day again when the Proteas on Saturday play against Sri Lanka at the Wanderers in Johannesburg.

The now familiar Pink Day cricket match in which the Proteas are playing in pink outfit against international opposition is again taking place this weekend.

Pink Day’s focus is to unite South African cricket fans and a nation in raising awareness and funds for breast cancer.

The Pink Day ODI takes place on Saturday at the Wanderers Stadium and has been described at the hottest ticket in town with a sold-out stadium again this year.  It will be the third ODI in the Sri Lanka tour series and the Proteas will be playing in their fifth Pink Day ODI, significant to the team, as they remain undefeated in pink.

South African women have a one in twenty-nine chance of being diagnosed with breast cancer, with breast cancer being the most common amongst women. This is according to the Cancer Association of South Africa.

Breast cancer awareness education and understanding that early detection is crucial in saving lives, can enable more women across South Africa to acquire effective treatment and therefore live healthily, with longevity.

Non-profit company PinkDrive is entirely focused on providing this education and early diagnostic support to women (and men) across South Africa, as their motto is “Early Detection Saves Lives”.

PinkDrive has been involved with the Momentum ODI Pink Day since 2013 and more than R2.25-million has been raised for the breast cancer awareness community.  PinkDrive, in partnership with Cricket South Africa (CSA), Wanderers, the Gauteng Cricket Board (GCB) and Momentum has championed the cause of driving breast cancer education through ODI cricket, successfully raising funds and awareness annually.

Cricket South Africa (CSA) have issued an invitation to all the fans attending the third ODI to dress in pink in support of breast cancer awareness. Play will start at 13:30.

 

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