Coca-Cola South Africa earlier this week announced rugby anchor Elma Smit as the ambassador of the 2016 Coca-Cola® Craven Week Hero of the Day campaign.
Elma, Supersport’s first female rugby presenter and recognised as a pioneer in South African television, will be heading up a panel of experts tasked with selecting the prestigious Coca-Cola® Hero of the Day recipients at this year’s Coca-Cola® Craven Week taking place at Kearsney College from 11 to 16 July 2016.
Craven Week is one of the most important stepping stones for a young rugby player in South Africa and has been producing heroes for generations,” Elma said.
The Coca-Cola® Hero of the Day however is not necessarily your typical man of the match award.
He is the fullback who made that courageous try-saving tackle, the kicker who slotted a final second penalty for the win or the winger who scored an amazing intercept try.
It is hero moments such as these which Elma and her team, made up of some of the foremost rugby experts in South Africa including key members of the national sporting, school sports media will be tasked with identifying.
Fetsi Mbele, Senior Communications Manager: Brand Experience, Coca-Cola South Africa added,
Coca-Cola is extremely proud to continue to support the development of South Africa’s next rugby heroes through all four of the Coca-Cola® Youth Weeks.
“The Coca-Cola® Craven Week has become synonymous as the platform for showcasing the best in South African youth rugby talent – it is where South Africa’s future rugby heroes are made.”
About the Coca-Cola® Craven Week:
- The Coca-Cola Craven Week is an annual rugby union tournament aimed at identifying the top school rugby players in the country.
- The tournament started in July 1964, and is named after the legendary Springbok rugby union player and coach Dr Danie Craven. Coca-Cola became the naming rights sponsor in 1985.
- There are four tournaments that take place during the Coca-Cola Youth Weeks, namely the Coca-Cola u.13 Craven Week, Coca-Cola u.16 Grant Khomo Week, Coca-Cola u.18 Academy Week and the Coca-Cola u.18 Craven Week.
- Many of South Africa’s top rugby players have participated in the Coca-Cola Craven Weeks as a springboard to their professional careers including former World Cup winning captain’s John Smit and Francois Pienaar.
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