New beer brewed in Soweto
Soweto Brewing Co., in partnership with Heineken, is launching an all-new beer, the Soweto Gold – Superior Golden lager.
The Soweto Brewing Co., a small Kasi-born brewery located a stone’s throw from Vilakazi Street, has been acquired by Heineken – the second largest brewer in the world – to join its portfolio of brands.
Together, they have launched a new beer, Soweto Gold – Superior Golden Lager, which will be available in Soweto as of 16 October.
Ruud van den Eijnden, Managing Director of Heineken SA said, “In many ways, we view this as a true partnership with our role being to support and amplify the great platform that the founders have already built.”
Ndumiso Madlala and Josef Schmid, the founders of Soweto Brewing Co., will remain involved from a brewing and brand custodianship point of view, continuing their business under the ownership of Heineken.
“We’ve always said that Soweto represents the best of South Africa, and of South Africans”, said Ndumiso.
“To us, it’s not just a place, but an idea about things born of the Kasi.
Together with our great team, we’ve built a brand that we and the people of Soweto are incredibly proud of, and the team at Heineken has gone out of its way to demonstrate that it understands and respects this, giving us amazing scope to continue building this powerful story.”
Although this beer was born in Soweto, the founders truly believe that it’s a beer brewed for all.
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