Buy a bear for a terminally ill child
Charity bears for sale: 'Thousands of terminally ill children to benefit'.
“It is said that thousands of terminally ill children are set to benefit from the sale of a special range of cuddly teddy bears”, said a Toys R Us spokesperson in a recent statement.
The toy chain has thrown its support behind the national children’s organisation, Reach For A Dream Foundation, launching a charitable campaign driven by the sale of these teddy bears.
Through the partnership, they are committed to donating R5 from each sale to the non-profit organisation, which relies on donor support and public generosity to assist sick children fulfill their greatest dreams.
South Africans are encouraged to spread joy to children facing life-threatening conditions by purchasing a bear.
In addition to the donation made by purchasing a bear, participants can also donate the cuddly toy to a child supported by Reach For A Dream by delivering it to the organisation’s offices at the Gateway Shopping Centre.
A tag attached to each bear, carrying a special message for the child receiving it, can be completed by the donor.
“Toys R Us has developed an ongoing partnership with Reach For A Dream because the organisation’s work speaks to our values of bringing joy to children and encouraging them to dream,” said Nicole Annells, Marketing Manager for Toys R Us and Babies R Us South Africa.
“We are extremely excited to launch the Reach For A Dream bear at Toys R Us stores because it is a symbol of hope and joy for kids who are facing challenging circumstances,” she added.
The proceeds from the sale of the bears will contribute towards the operations at Reach For A Dream, which has worked since 1988 to give children with life-threatening conditions magical moments in which to regain their childhood, which is often consumed by their illness.
• Details: Contact 087 234 8697 for more information.
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