Parents play an important role in their children’s development, which is why Omo wants to give parents a pivotal role in the Read for Life schools challenge.
The aim of the campaign is to improve the maths literacy of 200 000 learners at 350 schools across the country.
They plan to do this through Fast Kids Maths, an interactive online learning platform that can be accessed through mobile phones, tablets and desktop browsers.
The campaign launched in January this year and has been received well in all nine provinces. Omo brand ambassadors have since visited parents at over 400 stokvel meetings across the country to educate children and parents about the importance of maths.
“Parents are their children’s first teachers and this partnership during the early childhood development phase is imperative to enable a constructive learning outcome,” said Thabani Mpanza, brand building/ brand management at Unilever.
Learners who participate in the Ready for Life challenge stand a chance to win one of 20 bursaries valued at R10 000 each and a trip to the Omo Ready for Life Academy.
Register now on the Omo website at www.omofastkids.co.za
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