The maths literacy of 200 000 learners at 350 schools throughout the country is set to be improved by a nationwide campaign being rolled out by FMCG giant Unilever’s Omo brand.
According to Ryan George, Senior Assistant Brand Manager for Omo, the objective of the campaign is to promote child development through Fast Kids Maths – an interactive online learning platform for use with mobile phones, tablet devices and desktop browsers and designed to significantly enhance mathematics literacy skills.
Ryan said the 2017 State of the Nation Address by President Zuma again highlighted South Africa’s commitment to prioritising mathematics and science education this year.
He added that while there is some indication that the performance of South African learners is improving, the private sector must continue to play an influential role in helping to close the education gap and contribute towards radical transformation. Learners who participate in the ‘Ready For Life’ Maths Challenge stand a chance of winning one of 20 bursaries valued at R10 000 each, and a trip to the Omo Ready for Life Academy.
The programme for the Academy will be packed with games and fun activities, all aimed at getting learners ‘Ready for Life’.
Simply register at www.omofastkids.co.za, download the app and start playing. Learners, or their parents, can download the Fast Kids Maths app free on their cellphones and play at their leisure.
“Encapsulated in the ethos of the Bright Future Vision for South Africa, Unilever is helping to create a brighter future for all South Africans,” said Ryan. “With the belief that every child deserves a brighter future, Omo will equip learners with the resources to prepare them for life, and get them job ready and generating income.”
The Omo brand team will be visiting schools across the country to encourage learners to sign-up for the Challenge and demonstrate to them that maths can be both fun and easy.
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