Why home exercising is exploding across SA
Express Fitness on the home gym revolution and why it is becoming more popular in South Africa.
More and more people are opting to work out at home rather than spending exorbitant amounts of money on monthly gym fees in order to stay fit and look good said Express Fitness, a company that offers door-to-door delivery of quality home gym equipment.
According to a statement released by them, South Africa’s gym club industry generates more than R12,5 billion each year and according to The Economist – an English-language weekly magazine-format newspaper owned by the Economist Group – this is the highest in the world.
Belinda Sutherland, marketing manager at Express Fitness explained that gym memberships can be expensive and many South Africans aren’t pulled in by the allure of the additional facilities offered by gym clubs to substantiate these expensive subscriptions.
She said that with the proliferation of affordable and advanced home exercise equipment, more South Africans are choosing to complete their workout regimens at home.
“Now, South Africans from all walks of life can afford to build up home gyms, where they can spend their exercise time more efficiently, and follow their own timetables.
Home exercising makes it easier for busy South Africans to schedule their workout sessions around their demanding schedules, which factors into the incredible growth the industry has experienced in recent years.”
South Africans want to exercise when they want to, for however long they want
She added that traditional gym clubs require members to wait their turn to use equipment. This is problematic on various levels, as gymnasiums simply aren’t in the position to get enough exercise equipment to satisfy the demand during peak times. This leads to many exercisers having to spend their time in a queue awaiting their turn to get to the equipment they’d like to use.
“South Africans with demanding schedules aren’t willing to spend the majority of their time queuing in line and checking email. With home exercising, South Africans can buy the exercise equipment they use, and have access to it any time of the day. There’s no need to visit the gym during peak times throughout the day, and share exercise equipment.
“This is perhaps one of the biggest reasons for the explosion of home exercising in South Africa. More and more South Africans are going after the allure of being able to schedule their exercise sessions around their demanding days. It is something that gym clubs haven’t been able to offer their patrons yet.
“South Africans want a fitness solution that fits around their schedules, and not the other way around. There is a drive among South Africans to lead healthier lifestyles, and the availability of home exercising equipment means more busy South Africans can now afford to become healthier.”
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