Why Rolex watches will always be in style

Rolex is one of the most recognisable and sought-after brands in the industry.

Rolex, founded in 1905, is now the greatest producer of certified Swiss-made chronometers, with models like the Daytona and Submariner representing the pinnacle of sophistication and luxury.

Rolex remains one of the most coveted and well-known brands in America and beyond.

Here is why the iconic Rolex brand will never go out of style.

1.    A solid investment

Rolexes continue to dominate other investable commodities even in a depressed market. They have the status of a benchmark. Although Rolex watch prices are volatile, much like gold, a savvy buyer will almost never lose money on a Rolex timepiece.

Steel that is not magnetic Rolex sports watches, such as the GMT-Master II and Daytona, and Classis Rolex watches, such as the Oyster Perpetual 41 or Sky-Dweller, are still among the best investments in the watch industry, even if you pay full retail price for a new model.

Incredibly, even in the current economic climate, several of these best-sellers in stainless steel sell for twice the price.

2.    A recognised brand

There are few brands as well-known as Rolex. You will have heard of Rolex even if you have no interest in or knowledge of fine timepieces.

What makes Rolex unique, however, is not only its name recognition, but rather the connotations people  connect with the brand. The name has come to represent the pinnacle of elegance and sophistication in the market.

3.    Inherent value

It is a well-known saying that a car’s value drops significantly the moment you drive it home from the dealer. A Rolex, on the other hand, is not subject to the same limitations.

For the reason it is particularly worthwhile to purchase a brand-new Rolex because supply can’t meet demand. A Rolex is an excellent financial investment because of its high rate of resale.

4.    Excellent craftsmanship

Rolex watches are produced in a single facility, not in a number of different countries. These watches are made by skilled hands using only the highest quality components. Rolex even has its own foundry to make sure only the best quality products leave the facility.

As the inventor of the first waterproof watch, the first perpetual rotor, and the first watch with a date display, Rolex is unrivalled in the industry.

5.    Unique style

Rolex is a stylish timepiece. One might find a model that suits their personal preferences from the many available options. These timepieces are so adaptable that you can wear them with everything from a t-shirt and jeans to a formal gown. Any ensemble is improved with the addition of a Rolex.

Everybody who wants to be taken seriously wears a Rolex, from presidents, athletes, movie stars, pilots, sea captains to rappers.

6.    Cultural associations

Rolex has offered some of the most cutting-edge advertising material in the history of horology, setting the standard for how watches should be featured in the media for decades to come.

Rolex had the advantage of being the first to market a premium timepiece, giving them years to cement their brand as the epitome of good looks and toughness.

Despite the fact that Ursula Andress’ bikini is credited with having the greatest impact on the history of the bikini, it was actually James Bond’s watch (not Sean Connery’s, as it was loaned to him by Producer Cubby Broccoli) that established the standard for timepieces worn by men of mystery and action.

Next time you think of buying a timepiece, let Rolex be your first consideration.