Stock up for the festive season

With the festive season approaching, a few guests got first dibs to witness the launch of Makro’s new liquor catalogue at a retail lifestyle destination which incorporates a boutique function facility called Fine Living by David Muirhead in Sandton on 5 October.

Every year, Makro’s festive season liquor catalogue, which features a wide range of premium and local alcoholic drinks, is met with much excitement and this year’s features 44 pages of the widest range of liquors at reasonable prices.

“As one of the leading liquor destinations in the country, Makro is continuously extending its offering and innovation to ensure that we meet and exceed our customers’ needs,” Makro’s chief executive officer, Doug Jones said.

This year, and exclusive only to Makro, The Glenfiddich 50YO single malt worth R650 000 makes a return to the catalogue and only one lucky connoisseur will get to purchase a R730 000 bottle of Balvenie 50 YO single malt whisky in a special collector’s tube.

New additions to the Makro festive season catalogue include a wider selection of vintage wines and a dedicated craft beer section. “It made sense that we become a part of the craft beer revolution by offering a wide range of brands to our consumers,” Jones said. He added that one of the most exciting things about the craft beer world is its constant evolution.

“There is an ongoing sense of experimentation that usually leads to new waves of flavours hitting the market each year. The same can be said of the exploding gin range, as craft distillers bring new flavours to the category.” =

Following their successful launch of Makro Pick-Up Lockers in 2014, customers can now also order liquor online and collect it at a Makro Pick-Up Locker. With a further 20 lockers to be rolled out in convenient and safe destinations, such as garage forecourts and fast-food retailers across the country, this collection service is an efficient way to deliver products to customers.

Customers can also select the Makro pick-up locker collection option when on the store’s e-commerce website and once the order is ready for collection from one of the Makro pick-up lockers, the customer will receive a text message with a unique code that grants them access to the appropriate locker.

“We view the click and collect locker order fulfilment as an important part of our strategy, as it provides our customers with another convenient touch point with our brand. We are delighted to have rolled out more online pick-up lockers, taking the available sites to 23.”