Nelson Mandela Children’s Hospital spruced up by Randburg students
RANDBURG - This year the Nelson Mandela Children’s Hospital gave Vega’s third year students in visual communication, copywriting and multimedia design, an opportunity to create their visual identity. An elated Sibongile Mkhabela the CEO of the Nelson Mandela Children’s Hospital Trust, acknowledged the work done by the students and expressed her gratitude.
The late Nelson Mandela once said, “It always seems impossible until it’s done,” words that have inspired countless South Africans to achieve their goals. Never has this been truer than for students of the Vega School of Brand Leadership (Vega), who are instrumental in designing the new corporate identity for the Nelson Mandela Children’s Hospital, which will be built by March 2016.
As part of Vega’s annual Brand Challenges, students are presented with opportunities to undertake real life industry briefs from external organisations, which afford them with invaluable practical experience in the corporate world.
This year the Nelson Mandela Children’s Hospital gave Vega’s third year students in visual communication, copywriting and multimedia design, an opportunity to create their visual identity.
Deeshana Chetty, Nkgabiseng Matou, Nichola McKay Davis, Vanja Lavadinovic and Kagiso Magoba worked on the project alongside Vega brand navigators, to create a memorable visual identity which will bear great significance for years to come.
Dr Carla Enslin co-founder of Vega elaborated on the new visual identity, “As can be seen from the logo the child is at the centre surrounded by family, doctors, nurses, porters and friends, all working together to ensure that the child receives the care, compassion, kindness and respect that they need.”
She said the students wanted to create an identity that would truly reflect what Madiba wanted to accomplish by building a hospital specifically for children.
An elated Sibongile Mkhabela the CEO of the Nelson Mandela Children’s Hospital Trust, acknowledged the work done by the students and expressed her gratitude. “We’re so grateful for what the students of Vega have contributed to the project. We absolutely adore the visual identity they have created and have no doubt that the rest of South Africa will love the visual identity.”
Dr. Enslin concluded by saying that Vega was honoured to have been afforded the opportunity to work on a brand challenge of this magnitude. “Vega would love to get involved further as we have a deep interest in the Nelson Mandela Children’s Hospital and want to continue to be a part of its success and legacy.
Details: www.vegaschool.com
