According to a recent Forbes article, the number of women-owned businesses has increased nearly 3 000% since the early 1970s – that’s a whopping number, especially when one considers that women now make up almost 40% of entrepreneurs globally.
For many years, most women felt as if they had limited options for earning a living – climbing the corporate ladder, or choosing a more traditional career, especially one that allowed working only in the mornings, or for limited hours, due to the demands of households and child care. For those who considered owning a business, the idea might have felt daunting, with many not even knowing where to begin, and others discarding the idea due to perceived infringements on personal time or resources.
Choosing entrepreneurship, and franchising specifically, however, has a number of benefits, and these benefits are the reason that more and more women are choosing this over a more traditional career path.
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The first benefit is flexibility. In most families, women are still the primary caregiver, whether by necessity or choice. They could be caring for children or ageing parents, but either way flexibility is important to accommodate family needs. Being one’s own boss generally allows women more freedom than working for someone else, and although one will probably work just as hard, one can work smarter.
Many women feel that working in corporate, or even another career field, does not pay what they feel they are worth. Many jobs don’t pay market-related salaries, or offer limited or no opportunities for women to increase their income. And often, the income connected to these jobs is disproportionate to input. What many people are now realising is that entrepreneurs have the ability to determine their own income based on the effort they put in. Owning one’s own business means that all your hard work is repaid to you directly – and deciding on a franchise model means even more rewards, as much of the hard work has already been done for you.
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Working for a company – big or small – is no guarantee of a job. Between retrenchments and restructuring, especially during these difficult economic times, no job is safe, and it’s more than likely out of your control. Working for yourself means you make the decisions, and you determine the outcome. Your future is in your hands, and even in a static or declining economy, history has shown that those who control their own businesses are more likely to react quicker, and in a more favourable way, to uncertain times, that those who are at the mercy of forces outside of their control.
Another great benefit of being an entrepreneur is being your own boss. Many women still experience the glass ceiling in business – an invisible, yet very real, impediment to career advancement. Running your own business means you’re already at the top of your game, and you don’t need to rely on someone else’s goodwill to get there.
The final benefit is the opportunity to follow your passion. Often, people get stuck in jobs through a range of career decisions that were made for various reasons at the time – better salary, job security, close to home or the first one that offered them something. Very few of those people are actually following their passion, sadly. Starting one’s own business offers the chance to follow your dream, doing something you love every day. Life’s too short to waste it on something you don’t care about!
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When it comes to owning your own business, deciding to purchase a franchise is a choice that makes a lot of sense – the franchising industry worldwide is huge, and very successful. In South Africa, one of the most successful franchises in the nail and beauty industry is Tammy Taylor Nails. Founded in the USA by Tammy Taylor herself, and brought to South Africa by the founder of Tammy Taylor Nails SA, Melany Viljoen, this franchise group is well-respected in the beauty industry. Not only does it offer prospective franchisees the distinction of owning a luxury salon, but being part of this franchise group means that each salon owner has access to a wealth of experience, support, training and expertise to help ensure that her business is successful.
Visit the Tammy Taylor Official website now for more info about starting a high end salon franchise.
